Financial Planning: Rewards Financial Advisors Find Working with Niche Clients

"While generalists may worry they're leaving money on the table by sharpening their focuses so drastically, those who serve narrow client bases say they would never go back..."

By Rob Burgess
July 24, 2024, 5:41 p.m. EDT

Maybe it’s because there was a large employer nearby. Perhaps a new sport had emerged. Or it could have been a personal struggle that translated into a professional opportunity.

Whatever the reason, many financial advisors have taken the plunge into specialization and found taking the risk rewarding.

And while generalists may worry they’re leaving money on the table by sharpening their focuses so drastically, those who serve smaller client segments said they would never go back…

Lili Vasileff, president of Wealth Protection Management in Greenwich, Connecticut, specializes in divorce financial planning. She is also the founder and President of the National Association of Divorce Financial Planners. After decades of carving out her corner, she said she has no plans to become more generalized.

“This niche remains underutilized and underappreciated,” she said.

Read the full article at Financial Planning.

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